How should I price my homemade Dubai chocolate?

Price Dubai chocolate to cover ingredient costs, labor, packaging, and desired profit. Ingredient cost for a high-quality 100g bar runs $4-$8 (quality couverture + pistachio paste + kataifi). Add packaging ($1-$2), labor (at least $5-$15 per bar depending on batch efficiency), and overhead. A common formula: (cost × 3) for wholesale, (cost × 5-6) for retail. Premium Dubai chocolate sells at $12-$25 per bar at farmers markets and specialty retailers, making healthy margins achievable.