What is the FIX Dessert Chocolatier origin story?

FIX Dessert Chocolatier is a Dubai-based dessert brand founded by Sarah Hamouda, a British-Palestinian entrepreneur. In 2021, she was pregnant and craving a specific flavor combination and turned it into a creation sold through her brand. The "Can't Get Knafeh of It" bar — dark chocolate shell filled with pistachio cream, tahini, and toasted kataifi — went viral in 2024 after a Dubai food influencer posted an ASMR-style video that accumulated tens of millions of views worldwide.